The Advantages And Development Trend Of New Media Animation Used In Advertising

Under the new media era,the development of technology and progress makes the form of new media have sprung up like mushrooms.New media provides broader stage for animation and artistic expression.at the same time it opens up a development direction of diversification for the application of animation in advertising.In an era of "creativity is king" and "customer first",the grafting of new media animation and advertising not only promotes advertising creative expression,visual effects and transmission efficiency,but also uses forms of interaction to bring customers into the experience and constantly meets diversified psychological appeal and aesthetic needs of customers.This paper is to explore new media animation advertising better way,for the purpose of clearly expounds the new media,animation and advertising inline,these three advantages of animation and new media used in advertising,in advertising advantage of the superiority and spread as the main research aspects,listed in the vast majority of cases in this paper,the thesis,through the comprehensive analysis,to explore its means of production,the best choice of the route of transmission,and the new tendency of the development of new media animation advertising in the future to make a series of according to the forecast,for since the creation of the new media animation advertising has instructional theories.In the process of exploring,I mainly adopts literature reference method,case method and comparison analysis method.Reference method through access to books,academic journals and dissertations on the topics,to provide a solid and reliable theoretical basis of this essay;Case method is through case study of a large number of outstanding advertising analysis summarizes its successful experience and innovation;The comparison analytic method by integrating outstanding case compares the collected,analyzed the similarities and differences,and combined with the present characteristics of The Times and development,seeking the most suitable for the market,and apply these advantages as appropriate to their own graduation design practice,provide theoretical guidance for the design,let design work can be more to follow the trend of The Times,in line with the audience.Innovation point of this research is to analyze the new animation and advertising performance under the combination of digital media,through the analysis of the professional theory combined with the actual to enhance the effectiveness and feasibility in animation advertising creation,and the combination of animation and advertising in the era of new media provides a reasonable reference value,in order to make the new media animation maximize its value,in the advertisement for advertisement win the attention of more and better market efficiency.