The Development And Application Of Animation Advertising In China

The intimacy between animation and advertising is long-standing.With the development of the society,the industry of new media animation advertisement is energetic unprecedentedly due to the huge market demand to which people attach great importance.Relied on new media advertising technology and new media communication,animation advertising is showing its new characteristics and rules.First,the introduction classifies and summarizes the differences between the animation modes,communication media and advertisement purposes after the depiction of relative research background.It generalizes the advantages of animation advertising in application.Afterwards the paper sums up the necessity and inevitable relation of Chinese animation adverting from the standpoint of market requirement,development necessity and techniques advancement according to relevant statistical analysis.Second,for the better research of the development of Chinese animation and on the basis of the animation advertising communication media,the paper marks off the eras of animation advertising in the forms of film media,television,media,network media and mobile network media.It shows the historical importance of "Shu Huadong Chinese Typewriter",the first animation advertising,and summarizes from all aspects of the animation adverting communication and expansion traits in each period.Moreover,based on the characteristics of animation and research and analysis of excellent movies at home and abroad,the paper from both the perspectives of artistry and application describes the new features,bonding point and advantages in picture,content,expression and application while animation is being applied in advertising.Through the introduction of relevant cases,the paper more clearly shows the common features of artistry and practice of animation advertising,as well as the expansiveness and hyper-space in the real application and animation advertising’s unique picture charm.It also analyzes the obvious significant preponderance of animation advertising in the industry of new media.Last,based on systemic relatively research and analysis,the paper points out the disadvantages of Chinese animation advertising then concludes the strategy of development of Chinese animation advertising.In line with the relevant cases,the paper puts forward that it is better to give priority to creativity and optimize the logical mode during animation adverting creation.The research analyzes the importance of animation advertising color to vision and consciousness.It also depicts the brand influence,product function,emotion experience in color setting.And the paper demonstrates that while the animation color identification is enhanced,role symbols of animation advertising are supposed to keep in line with brand culture and to be retractable.Moreover,the paper generalizes the traits of our animation advertising established on new media communication and proposes that in the course of bonding Chinese animation advertising and new media,the superiority and significance in the course of development and application from both horizontal and vertical vision.Besides,the paper also discusses the importance to better and faster development in the industry of Chinese animation advertising of the more powerful cultivation of inter-disciplinary talents and gradual improvement in supervision market of the animation advertising industry,as well as the enhancement of public trust of new media communication media.