The Advantages Of Using Animation Visual Language In Advertisement

In this21century is called "map reading age", the public, every day the deluge of image information surrounded by animation industry in the national support vibrant, but went not improve the commercialization of the cartoon degree, but difficult to realize the benefits, advertisers in seeking for can transcend traditional advertising breakthrough.In the time under the trend of popular animation and advertising realized the perfect combination, the emergence of the animated ads for the two industries development widen the road. For animation industry that brought the generous benefits for the advertising industry also break model for natural conditions. The combination of the two mora, bring out the best in each other for their art field paint a beautiful chapter.The animation in the use of visual language advertising has a unique advantage, animation in the imagination of the theoretical height and the technique of expression is the perfect combination of creative advertising building brand personality to seek for the will of the image, combined with the creation of the consumer photographic higher artistic advertising. In accordance with the advertising industry measure advertising effectiveness three standard visual language of animation in advertising for the analysis of application of research conclusion:combined with animation of visual language animated ads in today’s information trend can very good attract consumer attention, shape of the connotation of products meet the exclusive brand image. At the same time for the sustainable development of animation increased vitality.