Jiangnan Cultural Elements In Ningbo Tourism Image Design

With the continuous progress of the times, China's provinces and cities are re-definition of building their own new image of the tourist city. Ningbo, as more developed cities in the Yangtze River has long been in the tourism image of this piece of a step forward. The combination of Jiangnan cultural elements and Ningbo's regional characteristics can bring out a characteristic road which belongs to Ningbo. The combination of artistic, composite, pluralistic, national and comprehensive features of the tourism city image design makes the Jiangnan cultural elements Ningbo tourism city image design market development has broad prospects.This paper adopts the method of combining theoretical analysis with urban development practice, and according to the characteristics of the research object, the contemporary consciousness is unified with the historical and cultural tradition. In this paper, the visual field of fusion, and an aesthetic point of view, taking into account the geographical, political and other disciplines research standards. This paper is divided into seven chapters, the first chapter of the introduction part of the main tourist image of the development of Ningbo, the status of some of the shortcomings of different research methods were analyzed and summarized. And to explore the future development of Jiangnan cultural elements in the image design of tourist city in Ningbo. The second chapter summarizes the cultural elements of Jiangnan. This paper introduces the basic understanding of Jiangnan element by the unique temperament created by Jiangnan geographical position, and introduces the use of Jiangnan cultural elements in other different design fields. In the third chapter, the writer sums up the elements of Jiangnan from the view of Jiangnan elements, including the manifestation forms of Jiangnan ink and ink, the white walls, black tiles, bridges, water and other forms of traditional Jiangnan architecture and traditional bamboo culture Manifestations. The fourth chapter is the orientation of Ningbo tourism image design, and further describes the elements of Ningbo tourism image design and the creative connotation of Ningbo tourism image design. The fifth chapter is to analyze the visual expression of Ningbo tourism image design by words, graphics and color, and further refine the use of Jiangnan cultural elements in Ningbo tourism image design. Based on the above research, the author re-designs the image of tourism image of Ningbo, combines the cultural elements of Jiangnan and the psychological needs of consumers and cultural creativity, and grasp the characteristics of the times to create a rich local culture of Ningbo A new era of the charm of the new works. Trying to achieve the unity of life and art, theory and practice, so as to contribute to the image of the city of Ningbo, a modest contribution to their own.