Research On Visual Image Design Of Modern Brand City Tourism

With the rapid development of social economy,our enthusiasm for tourism has been increasingly high.China has gradually become a small weak country in tourism and become a major tourist country attracting worldwide attention.In the process of the development of urban tourism,the competition in the tourism market is increasingly manifested as the competition of tourism brands,and urban tourism brands are the core competitiveness of tourism cities.In order to get rid of the fierce competition and maintain the good development momentum,the city tourism development must pay attention to.Therefore,the distinctive,unique and distinctive image of urban tourism has become the main factor of the attraction of this place.Building an excellent urban tourism image is the key to the rapid development of urban tourism.How to locate and design a tourism brand image with distinctive personality,strong appeal and authentic credibility will be a crucial issue for the sustainable development of urban tourism in the future.For the sustainable development of tourism in China,we must study and explore the road of tourism brand development.Developing urban tourism through brand image strategy will be one of the most important ways.This paper according to the requirements of the development of modern tourism industry,through exploration and understanding of the brand strategy theory,combined with the feature of Jiangshan city geographical environment and the humanities,from the Angle of visual communication design of visual image of city tourism brand building depth discussion on the basic rule and method,and practical application to the visual image of the shape of Jiangshan city tourism brand,thus makes the brand advantage of Jiangshan city tourism and development strategy to express through the form of visual symbols,highlighting the city's local characteristics,create a unique urban tourism brand image,promote the development of urban tourism.This paper is divided into four chapters,and the argumentation is carried out in the logical order from theory to practice and from abstract to concrete.