| With the rapid development of regional tourism and the obvious effect of cultural industry,cultural tourism has become one of the tourism projects with the fastest development of tourism in the new period.It is also favored by domestic and foreign tourists because of its certain cultural atmosphere and cultural deposits.The pursuit of fun,knowledge and enjoyment of cultural tourism has gone beyond simple sightseeing tourism,so it has become a new fashion of people’s life.At present,many provinces and cities propose to develop cultural tourism as a strategic pillar industry.However,for a specific tourism destination,how to develop tourism culture scientifically and reasonably under the guidance of relevant theories and according to its internal and external environment and conditions is the key problem that should be solved in the development of tourism destination culture and tourism.Therefore,under the rapid development of cultural tourism,a tourist destination,want to survive in the changing social development environment,to find their own accurate positioning,dig itself has the characteristics of cultural tourism resources,enhance core competitiveness,now more and more tourism scenic area began to realize that tourism brand image shaping positive value,this needs to establish an image to show the unique charm of the scenic spot scenic spot.At present,the image building and brand promotion of local temples by many local governments are still at a very superficial level,often with only one logo or slogan for publicity,and no brand image design system has been formed.Therefore,it is necessary to establish the unique visual image of the temple and convey the temple concept and religious connotation by means of diversified publicity,which not only plays an important role in the long-term development of the temple,but also can spread the culture of the region,which is a necessary means to improve the tourism quality and competitiveness.In addition,the construction of the visual system of modern temples should not only considerthe daily worship needs of the public,but also consider the overall harmony of temple tourism.As the beauty of the Inner Mongolia autonomous region key cultural relics protection units Maitreya Lamasery called,is the country’s only "temple,Buddha with humans in city",which integrates religious cultural tourism scenic spot of national 4 a grade,and is the gelug sect of Tibetan Buddhism was introduced to Mongolia grassland after the established the first temple,is a collection of religious pilgrimage,to remember history,customs inspection,sightseeing,the patriotism education in a comprehensive Tibetan Buddhism holy land.However,there has not been a complete set of visual image design system,brand image design system is still in the initial stage of development.The existing visual image system is not complete enough,lacks the standard application element,the cultural characteristic is not distinct,with other similar scenic spots’ publicity form homogenization,the uniqueness needs to be improved,also cannot meet its propaganda and promotion needs..This paper aims at the analysis of the deficiencies of the existing visual image of Maitreya Lamasery cultural tourism brand,and USES literature research,questionnaire survey,interdisciplinary research,comparative analysis and other methods to conduct targeted in-depth research on the further design of brand image identification system.Called cultural tourism brand image and then spread to the United States Maitreya Lamasery refined uniqueness of mining,eventually be able to build a reasonable unique beauty Maitreya Lamasery called tourism visual identification system,and combining the temple beauty brand promotion multiple strategies to promote Maitreya Lamasery called cultural tourism scenic area of visibility and brand influence,and in improving the index called tourism competitiveness and vitality of economic development at the same time,for other brand visual image system for the construction of the temple. |
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