Research On Nationality And Internationalization Innovation In Cultural Tourism IP Image Design

As time flies and changes,China’s development is more and more high-speed;At the same time,with the advent of the Internet era,China is increasingly connected with the world,and its development is becoming more and more international.Under the influence of these factors,the information exposed to the public is explosive and diversified,resulting in a certain impact of foreign culture on Chinese traditional culture.China has the cultural essence bred by more than 5,000 years of Chinese civilization,and it has a wide variety of material cultural heritages,and there are many cultural relics that have not been discovered or unearthed yet.Through the changes of history and time,some cultural heritages gradually fade out of people’s sight,and some precious cultural heritages are in trouble in the inheritance.In recent years,as the Chinese government has gradually felt the influence brought by cultural forces,it has done a lot of rescue and protection work in the protection of cultural heritage.At the same time,more and more people are also aware of the importance of cultural identity and the importance of inheriting national culture.Nowadays,all walks of life in the society are talking about how to make the material cultural heritage continue to develop and inherit through building the cultural tourism brand image,which is also the direction that the design industry needs to study and discuss.In order to enhance the public’s recognition of national culture and improve people’s feelings towards the nation,it is particularly important to re-establish IP image design.