Research On Outdoor Store Sign Design

With the continuous progress of the society and the rapid development of economy,the outdoor store sign covers a wide range of applications.During the diversification and complexity of the business environment,the importance of its role is becoming more and more prominent.Outdoor store sign is not only an important part of our modern city living life,but also an indispensable component of our modern city public environment.As an important part of urban landscape,outdoor signage is undoubtedly an important window of a city's appearance,directly reflecting the degree of economic prosperity of a city and the level of opening up.However,there are still many problems in the current domestic outdoor store signs.For example,the maintenance of the store signs is not timely,the color is not harmonious and the setting is not standardized,causing damage to the urban environment and security risks.The purpose of this paper is to solve the contradiction between the personalization of the corporate image and the coordination of the surrounding environment of outdoor store sign,to explore a way to protect the environment of the city and to design the road to the construction environment.First of all,I'll search the references,investigate the design status of outdoor store sign and analyze of the existing problems.Secondly,this paper analyzes the influence factors of outdoor store signage design,and explores into the basic principles and the future trend of outdoor store signage design development.Finally,the research results are demonstrated through case study.There are many methods of my study,such as literature research and references,field visits,interviews,questionnaires and expert interviews.The first part of the paper,through studying references,vertical analysis of the development of outdoor store signage design initiation process and its influence of the contemporary style of outdoor store signage design will be presented.The second part investigates the current situation of outdoor store signage design,summarizes the main existing problems and analyzes the excellent cases of the integration of foreign design and construction environment as well as the relationship between the outdoor store signage design and the building environment,searching the development direction of domestic signage design.The third part,in access to relevant information,I'll study the main factors of outdoor signage design,including commercial properties signage,design and shape control of the store signs,signage design visual needs and signage design in public space form.In the fourth part,the basic requirements and principles for the design of the outdoor store sign are presented: safety principle,functional principle and aesthetic principle.Meanwhile,I'll explore the future trend of outdoor store signage design development: respecting for the environment,the building and local culture,the symbiosis between construction and store sign,the personalization and unity,low-carbon environmental protection and production skills,as well as the application of intelligent technology.In the last part,through the on-the-spot investigation,questionnaire and interview analyses,selecting the representative of the district to change,this paper will analyze the status of local street outdoor store signage design,the location of the building area,the characteristics of history and culture,as well as the specific content of the industry and operating characteristics based on the overall layout of the block requirements,presenting a specific design to further demonstrate the results of the study.This paper focuses on outdoor store design research based on the identification of the relevant research areas.As part of fundamental research on practical project,this paper concludes the basic requirements and principles for the design of outdoor signage,explores the further trend of outdoor signage design development and provides a theoretical method for optimization of scientific project production.At the end of this paper,a method called “Four Way Mode” is presented,aiming to solve the problems of outdoor store design and promote the development of design methodology.