Study On Video And Audio Design Of Corporate Image In New Media Environment

In new media environment,medias are interrelated,which make the information highly unified and tends to be three-dimensional.And design of corporate image design also begins to change to a composite form way.More and more designers focusing on people’s comprehensive perception,makes the corporate image design is no longer limited to vision,but to multidimensional and digital forms and related to all kinds of sensory perception.Among all,the research of audio-visual works is the most popular,which has been explored in the field of film and television,media design for a long time.Therefore,how to establish the relationship between visual and auditory elements in the field of corporate image through design is worthy of researchThe audio design discussed in this paper is different from Audio Identity,which is as an independent new system of corporate image acting on identification like Visual Identity.There is low correlation of related design elements between them and cannot achieve the linkage effect of audio-visual design very well.However,compared with single Visual Identity,the corporate image with audio design is more active in information dissemination,and the unified and complete expression of corporate image is more easily recognized by the audience.The high consistency of audio-visual experience can make the corporate image have a new communication tone,which is clearly separated from other brands in this fieldIn this work of corporate image design,through the design basis of visual and auditory elements,the feasibility of establishing the correlation between them is explored.The research of this project is not a single Visual Identity or Audio Identity design but based on the characteristics of brand products.The audio design is developed as an auxiliary way.And the research center of this project is still in the Visual Identity design part.Establish the link between audio design elements and visual design elements by setting keywords of product characteristics and the brand standard colors.With this as a reference,the application is extended to realize the composite design of vision and hearing,so that the corporate image can reach a high degree of unity in the visual and auditory sensesDifferent from the independent communication and recognition function of Visual Identity system and Audio Identity system,the design achievement of the subject is based on the change of new media environment to explore the feasibility of establishing integrated design of audio-visual elements.