The Visual Consumption That Is Guided By The Poster Design In The Restaurant Brand

Now with the continuous development of market economy,people’s quality of life has significant improvement,fierce competition in the development of food industry have sprung up.Today’s catering for consumers,not only confined to food itself materiality level,and especially pay attention to the social,artistic,aesthetic,cultural and other aspects of the intrinsic attributes,the whole food industry competition has gradually development for the enterprise culture of competition.Fast-food restaurants or senior banquet restaurant propaganda,all kinds of posters propaganda materials can be seen everywhere,catering enterprises will be food and beverage products and other relevant information using poster passed on to consumers,the media in the homogeneity competition catering brand well-knownness,sets up the food and beverage brand image,accurate deliver product information,effectively promote the competitiveness of the food and beverage brands.Catering poster as the medium of catering enterprises to promote the most popular forms of visual performance,convey the product information is its basic functions,design form is varied,catering enterprises through deeply mining products new image to activate the public’s desire to consume to maximum range.A successful catering poster can effectively activate people’s consumption,the pursuit of visual and promoted the catering posters keep moving forward,that is the main point of the research in this paper.In this paper,through the analysis of the visual language elements,the consumer’s visual requirements,analysis of what kind of food and beverage poster can capture consumer attention in an instant,activate the consumers’ desire to buy,which constitute the sale of food products and promote the development of market economy,the advertising effect of the catering enterprises play to the extreme.Success is based on the catering poster case analysis to extract the effective factors,sum up,looking for food and beverage posters to attract the visual effective factors,master catering posters to capture the hearts and prompt it to each characteristics of visual consumption.Successful catering poster is the good way to activate people consumption,promote the development of market economy;At the same time,profoundly understand the characteristics of the consumers’ visual consumption is successfully designed catering poster favorable guarantee.