Fractal Theory And “Bangshili” Intelligent Pen Brand Image Design Research

In the modern society,in order to better engage in the market competition,many enterprises consider the brand image design as the edge tool to engage in the market competition.However,because some small and medium-sized enterprises do not have sufficient awareness about the personalized positioning of the brand image,the homogenization of visual images of brands or products of the same kind on the current market is very severe.As a result,the function of the brand image design cannot be really developed,and it generates no benefits for the popularization of brand images of enterprises or the promotion of products.The VI design system expresses the interior features of an enterprise outside,and is an important way for audiences to quickly understand the brand culture,concept and product features of the enterprise.A good VI design system can develop a unique visual image sign for a brand so as to facilitate product sales for the enterprise.As one of important elements of the foundation of the VI design system,auxiliary graphs may frequently appear in the application system along with office supplies,posters,packages,etc.Therefore,the auxiliary graphs are the main assistance for shaping a brand image.The design of auxiliary graphs can help to enrich the visual perception of brands and enhance the recognition of the brand,so that the role of enhancing enterprise popularity and the aesthetic value of brands is realized.As a newly established science and technology brand,“Bangshili” intelligent pen needs to focus on the application design of auxiliary graphs in addition to establishing a sign with high popularity and intense visual impact if the enterprise desires to enable the application parts of the VI design system to be unified and integrated and also present abundant visual changes.For “Bangshili” intelligent pen,a modern science and technology brand specialized for primary and secondary school students,the enterprise needs to design the auxiliary graph mainly with a simple,abstract and artistic concept.In the meantime,the auxiliary graph should be in a form which can guide audiences to actively sense.The application of traditional creative methods and thought is far from enough to meet demands of the enterprise and audiences during graph design.A fractal graph is the product generated by the combination of computer science and technology and modern art aesthetics in modern digital media art;the personalized figure form with fidelity and uniqueness,which is expressed in the fractal theory,is just what “Bangshili” pursued for in the brand image design.The selected topic demonstrates how the fractal graph is applied in the brand VI design system through the practices of the brand image design of “Bangshili”.The fractal theory is skillfully combined with auxiliary graphs,and finds out the point where rational mathematic thought and design thought.can be integrated.The fractal graph not only remains the characteristics of traditional graphs,but also expands the thought for designing modern graphs.The self-similar structure of the fractal graph looks complicated and fine,but fills the static image with agility and interest;the unique thinking model and artistic characteristics of fractal theory instructed a new way for the brand image design.