The Practical Design Of Auxiliary Graph In Corporate Image

With the rapid development of social economy,and facing the similar problem among the firms,the enterprises hope to build their own unique corporate image to be different from other enterprises.That will enhance their own competitive ability.So the enterprises try to plan their own corporate image,design and spread their culture and idea by CI(corporate Identity System).However,VIS(Visual Identity System)is a very importa nt part of CIS.VIS is the outward expression of the inside characteristics of the enterprises and brands.To be a part of VI system,the auxiliary graph are important.To design the visual identity system of the enterprises ‘image,if you think about it,you will find out that the auxiliary graph plays an very important role.Auxiliary graph is a visual sign to support kernel symbols.The auxiliary graph can make VIS produce better visual identification and atmosphere.They can not only make VI more expressive and acceptable,but also can express the idea of enterprises and brands.Therefore,this paper focuses on the study of auxiliary graph.Firstly,we should study from the function of the auxiliary graph.To research the purpose,significance and development tendency of auxiliary graph which influence the corporate image a lot.Secondly,through the analysis of the outstanding cases,we can explore the design of appearance,color and style.And finally this study can apply to the real design of the enterprises.That can help Cangzhou Liren vocational training school design their own image identity system.That will enhance the practical design of auxiliary graph,and show the vitality of auxiliary graph in VIS.This study will let people pay attention to auxiliary graph,improve the understanding of auxiliary graph,and improve the development of auxiliary graph.