Construction And Management Of Scenic Area English Introductory System

Scenic area English introductory system is depending on audio,video or written facilities,to present high results for the Euro-US tourists,helping them better appreciate the views in the scenic areas.It's designed to attract more Euro-US tourists and promote local scenic areas internationally.The scenic area English introductory system is equipped with a variety of functions,among which,the service function and the instruction function are the most important.The following is to detail the functions of the scenic area English introductory system.First,the Euro-US tourists being different in ages,interests,temperaments,hobbies and culture backgrounds,a complete scenic area English introductory system may help them enjoy wonderful sightseeing.Second,a complete scenic area English introductory system may decrease the bad effects that the tourists brought about to local communities and natural environment,which may better safeguard the overseas,especially the Euro-US tourists.Third,it is important for Euro-US tourists to extend their knowledge,increase their cultural appreciation taste and understanding comprehension for Chinese scenic areas,which may promote their mutual understanding and communication with local Chinese.It is crucial for an English tour guide to foster the cross cultural awareness.There are many problems in English introductory system,such as the lack of artistic appreciation of the tour guides and the poor quality of the introductory system.Another problem is some guides lack of touring experiences or fail to understand of the theories of translations.Besides,English introductory system currently is not very systematic and its quality is not guaranteed.The National Tourist Bureau seems not to realize the importance of the system.With the deepening of the reform and opening-up and launching the Belt and Road policy,Chinese tourist environment is becoming much friendlier.Since a large number of Euro-US tourists fail to understand the culture of scenic areas,a complete scenic area English introductory system is urgently demanded.It is strongly suggested that a specialized translation institute should be founded in the West Lake scenic areas.A group of specialized translators should be also organized to revise the English introductory contexts,which may enable Euro-US tourists to realize that the local government and citizens pay enough attention to the scenic area English introductory system.Besides,it is strongly recommended that the tourist companies should cooperate with distinguished universities such as Zhejiang University and Zhejiang Industry and Commerce University.The outstanding MTA students with excellent English introductory skills should be employed to work in the West Lake scenic area to provide good introductory service for Euro-US tourists.Therefore,a win to win will be expected between the tourist companies,universities and Euro-US tourists.It is also encouraged to foster an independent discipline or even a major on the scenic area English introductory system in distinguished universities,which aims to cultivate adequate English tour guides and interpreters.Students both adept in English skills and tour-guide services should be emphasized.When Euro-US tourists pay a visit to West Lake scenic area,it is suggested that a dominant guide is expected to provide major touring services while the associate one is in charge of English interpretation.