Research On Industry Value Chain Of Chinese Animation Film

The first Chinese animated film, "Shu Zhen Hua Wen Printers" has been in public since 1926, 90 years ago, during which the Chinese animated film by the influence of all parties, the West's entertainment, the Soviet Union's political, On the technical aspects of backwardness, so that the Chinese animation film was at a low state, as the industry followed, in imitation of learning to explore the development of national animation film path. In recent years, China's animation film gradually by the country and the public attention, released in 2015, "Journey to the West of the Great St. return" is to 9.8 million at the box office record of China's animation movie box office record.Based on the theory of animation film industry value chain theory,this paper gives the theoretical basis for constructing the value chain of animation film industry. The status quo of China's animation film industry value chain, and the practical problems encountered in the development of animation film industry in China, and to analyze the status quo of China's animation film industry value chain. Give a solution.This paper argues that the main reason for the slow development of animation film industry is that there is no complete industrial value chain.In this paper, the value chain theory, industrial value chain optimization theory and industrial cluster theory put forward by Michael Porter put forward the necessity and urgency of establishing industrial value chain.Combining with the successful experience of the developed countries, this paper analyzes the value of Chinese animation film industry Chain value activity analysis, gives the method of building the industry value chain,and through the means of capital operation value chain activities on the value chain. Hope that through the combination of theory with examples of research to accelerate the development of China's animation film industry.