Research On Design And Design Of Old-Brand Vinegar Advertisement In "Ning-Hua-Fu" In Shanxi

China is the birthplace of vinegar,Shanxi old vinegar,Zhenjiang vinegar,Fujian Yongchun vinegar,Langzhong Baoning vinegar and known as China's "four famous vinegar." As a mention of "vinegar"culture can make people think of Shanxi,with the famous old brand vinegar brand "The Ning-hua-fu".The Ning-hua-fu old vinegar from 1377,was the royal special vinegar,is the authentic vinegar in Shanxi.This article for Ninghua Fu old vinegar in-depth study,fully appreciate the old brand has a special advantage.First of all,The Ning-hua-fu has a long history,brewing process from generation to generation,the material is diverse and high quality,a wide range of products,functional diversification,detailed classification,enough to deal with a variety of different market demand.Second,have a good brand base and brand influence,have a good consumer base.For the The Ning-hua-fu old vinegar,from the visual communication aspects of advertising planning and brand design,focusing on updating from the product packaging design,to the performance of the brand image,and then to promote the brand.Update the packaging of the product design is the most important role in the establishment of a typical brand image,no matter what part of the consumer,how many different product categories and series,must ensure that the key brand information in the product of unity,establish a brand image awareness TheIn the advertising planning,the main publicity will be identified as two ways online and offline,online promotion,the use of some of the traditional way to promote the print ads,such as outdoor public transport and subway station and so on.In addition to online promotion,in addition to the conventional lynx shop product details page,you can also put ads such as love fancy and other video portals.Now share the cycling swept the country,there is no advertising for any time.For the concept of shared bicycles and the concept of limited time free car,you can share the bike in the app put a red car and free car sponsorship advertising,brand promotion and promotion.For the traditional old brand,in the design process,not simply some of the traditional cultural symbols piled up,there should be selective development of excellent cultural connotation elements to use,and the traditional cultural symbols are not static,but positive Combined with the times,continue to develop.And the planning of advertising,information quickly passed today,the traditional way of propaganda is essential,and grasp the emerging things nowadays the opportunity is also very important.