| With the high speed development of market economy,especially for impact of newly-developing brands,weakness of time-honored brands in Liaoning is presented.The aesthetic diversification of audiences makes people have the more comprehensive brand requirements.Undoubtedly,the visual promotion of time-honored brand images will be one of important ways to develop the current brands stably.The development of science and technology greatly changes the propagation mode of new media.With the opportunity,the dynamic design and promotion of logo injects fresh blood to time-honored brands in Liaoning.The collision between old and new ones expands spatial scalability and brings different visual feelings and infinite associations to audiences,so as to meet audience demands for brand functions and emotions in all aspects.In the paper,the author investigates the evolution process and promotion modes of time-honored brand logo in Liaoning and analyzes factors promoting revolution of time-honored brand logo in Liaoning from consumption consciousness,scientific development,media,audience demands and market competition.Based on the market development status,the author summarizes dynamics of logo including integration,spatial variability and situationality.By comparing the weakness of time-honored brand in Liaoning with brand requirements in the new era,it is proven that dynamics of time-honored brand logo in Liaoning has the special promotional value.Enlightened by the advantage methods in dynamic design of time-honored brand logo in Liaoning,the author associates visual brand design(package design and page design)with dynamic development in promotional process.In the paper,the author combines with relevant theory in media and uses displacement,transformation,rotation,degeneration,decomposition and combination of graphic elements and visual multi-dimensional display to enhance sense of vision for time-honored brand logo in Liaoning and improve some problems(such as time-honored brand homogenization in Liaoning,vague idea construction,imperfect visual system and monotonous route of transmission),so that more audiences integrate into themodern market interactively.Based on the time-honored brand logo Laolongkou in Liaoning,the author explores dynamic design of logo,including dynamic display of packaging and webpage in brand promotion process,etc.The author finally proves that dynamic design and promotion of logo have some value on time-honored brand reengineering,hoping to provide the new perspective for dynamic promotion of time-honored brands and make traditional brands have dynamic advantages. |
