| Under the premise of the background of the modernization, the prevalence of modernism and internationalism style, emphasizing the "function" principle, unified production line products by the general public alike. Because of the modernism and internationalism style to resist the excessive decoration, emphasizing practicality and obliterate the design of regional, personalized, resulting in local culture in the design world become marginalized, no one is interested. The global blowing internationalism trend, a large number of incoming Chinese western aesthetic thinking, the traditional aesthetic consciousness of the people affected. And modern design, to "ism" for the concept of the domestic designers began a large number of creative and internationalism design works related, the pursuit of the profile page, emphasizing the international design language, but ignore the large number of ethnic and cultural design concept. The national culture becomes depression. How to combine the design concept of the traditional ethnic culture and internationalization, and the essence of national culture to promote international vision, let people become the world.With the social development, economic progress, the change of aesthetic consciousness make people not in the works to meet in the internationalism style no emotional expression, people began to reflect the internationalism style the drawbacks of, localization of national design began to be of concern to the people. As a part of the modern graphic design posters, also experienced the national development stagnation problem. In recent years, along with the international major sports events held in China, modern sports Hyperion "nationalization" trend more and more obvious. Therefore, this thesis chooses "sports posters" as the research object of our national poster design process to do a brief analysis. And select the part of the outstanding national visual graphics as a representative, combined with examples of the use of sports poster, the poster design nationalization is the inevitable way for future development of poster design. How to use the modern poster design, in the protection of traditional culture at the same time, and out of plane design works with the times, is the focus of designers to do. |
