The Revelation Of Words, Image And Meaning On Poster Design

The thought of words, image and meaning is the important theory of Chinese traditional philosophy thought. Through the deepening and development in pre-Qin,Han Dynasty,Wei and Jin periods, it has gradually formed a perfect philosophy thought of words,image and meaning.The change and development of the relationship among words,image and meaning is the basic proposition of Chinese ancient philosophy. And this philosophy thought, which gradually absorbed by the field of aesthetics after the inberitance and development of the descendants, became an indispensable and important theory of Chinese classical aesthetic thought. It has exerted profound influence on the fields of philosophy, aesthetics, culture and so on, even on Chinese aesthetic view and value. Meanwhile it offers considerable inspiration to contemporary design.As the core category of Chinese traditional aesthetics, the thought of words, image and meaning influenced the formation of Chinese aesthetic view and value imperceptibly. So it is the special intrinsic spiritual source of Chinese design style.The core connotation of the thought of words, image and meaning pursues integrity and nature, emphasizes humanity, meanwhile influences the design concept of the poster design seeking nature,integrity and humanization, which gets domestic poster design cultural connotation and design style unique to the Chinese nation.Through the discussion on the thought connotation of word, image and meaning, and more intensive study on the revelation on poster design and the practical significance, it is wished that this paper is able to probe deeper with our nationalized poster design,to research the significance of the integrity of the nationality and internationality of poster design,and to intensive study how to raises the level of demestic design.It is believed that with the revelation of the thought of words, image and meaning, the poster design in China will have a far-reaching social effect, richer cultural connotations and wider development space, and eventually sends glamour in world modern poster design field.