Application Of Chinese Filial Piety In Jiahe Art And Culture Hotel’s VI Design

Filial piety culture is an important part of Chinese traditional culture, especially by the most comprehensive exposition in the Confucian doctrine, it formed a rich Chinese cultural characteristics of traditional values. Nowadays, the social market economy and the global market economy gradually achieve integration, still showing its importance. Although Chinese culture is a combination of elements of Buddhism and Taoism, its center is Confucianism, the main spirit of Confucianism through the ages is the departure of filial piety. So it can be said that filial piety is the core of Chinese culture. From the Chinese social relations, social, political and even so the universe can be understood as the family property, the old saying goes "Strengthen its cultivation, good domestic governance and rule the world", where "good domestic governance" is the core idea of filial piety. Today, with the theme of the design concept of filial piety is also more and more importance in enterprises, filial piety culture as the theme of the core idea of becoming business management of enterprises,but also to create a culture of filial piety and establish a brand image important theoretical in accordance with. That visual identity design VI design, corporate brand and convey important carrier of corporate culture. Integration of Chinese traditional culture of filial piety elements catering hotel VI design, and find a suitable design language and expressions from local specific history and culture, living environment and customs, ethnic groups, not only to enable enterprises to establish a good brand image, promote China traditional virtues, but also broaden the idea of sustainable development of China’s modern catering hotel VI design. Thus, this research project "Application of Chinese filial piety in Jiahe Art and Culture Hotel ’s VI Design ",with a strong representative and a certain economic value of their accomplishment, good domestic governance.This paper mainly through the study of the culture of filial piety which core of Confucian culture, as well as VI design theory research and analysis of filial piety culture as the business philosophy of arts and culture Kerry Hotel, a complete VI design. The main contents include: VI visual recognitioⅡn system design and finearts and cultural status of hotel development; exploration and research and Jia Art and Culture Hotel VI design; VI Kerry Hotel Arts and Design and Implementation of import. According to Kerry and cultural and artistic hotel’s location and the actual situation on the implementation of its unified visual identity system, standardization and make the appropriate provisions of its brand awareness departmental staff enhancement, to VI design corporate external promotion, internal the actual role of management and reflect the corporate philosophy and corporate culture,it is better for business and development services.