Research On The Application Of Regional Cultural Elements To Mural Design In International Hotel Chains

Economic globalization has promoted the diversification of cultural exchanges and promoted the internationalization of all walks of life.International chain hotel has aroused widespread concern.The Hilton Hotel is home to all over the world as an international hotel chain.The development of the Hilton Hotel has facilitated the exchange of hotel cultures.Due to the geographical location and customs of the differences in the hotel fresco design into the regional culture has become a bright spot.The integration of local culture into China’s Hilton hotel mural design has become a trend.For example,the design of the Beijing Wangfujing Hilton Hotel mural is based on Chinese history and the use of the late Qing Dynasty modeling,Nanjing Wanda Hilton Hotel mural design based on the Purple Mountain,Sun Yat-sen,Nanjing gates and other local characteristics of Nanjing,such as human elements.In the international chain hotel mural design into the regional culture can promote the world’s cultural exchange and development of the hotel.Based on the theory of frescoes and the research on the status quo of well-known hotels around the world,this paper explores the relationship between Zhaozhou Bridge,Cizhou and Wuqiang New Year paintings in Hebei’s regional culture through the discussion of the theory of regional culture And other representative elements,combined with the actual situation and requirements of the Hilton Hotel in Shijiazhuang,through the color,material,structure and technology and other elements of the organic combination of design,complete with Hebei regional cultural characteristics of the Shijiazhuang Hilton Hotel murals design.Through the Shijiazhuang Hilton Hotel mural design practice,to further improve the regional culture in the international chain hotel fresco design application research.