Research On The Design Presentation Of New Media In Filial Piety Culture

On the one hand,the development of new media technology under economic globalization has promoted the changes in artistic content expression,art forms and art communication channels.On the other hand,the development of multimedia technology has also promoted the era to select and shape traditional culture.In order to form a new field of contemporary inheritance and transformation of traditional culture.As the core element of Chinese traditional culture,filial piety culture almost runs through the Chinese history and cultures,which still influences the inner moral and ethical cognition of Chinese people as well as their external behaviors.With the development of multimedia technology,new media art and design works related to the filial piety culture are emerging.According to the materials collected by the author,the new media art design works related to the filial piety culture include digital movies and animation,digital serial comics,animated public service advertisements,games,emoticons,short videos,and digital art virtual reality space,etc.From the perspective of design arts,this study analyzes the interrelationships between the development of new media art design and the construction of contemporary filial piety culture systems through the analysis of the interdisciplinary knowledge of communication science,sociology,culturology,etc.,looks into how the new media art design creatively interprets the content,technology and morphological characteristics of filial piety culture at both the macro and the micro levels,and discusses the social and artistic values of new media art design of filial piety culture.Firstly,the author explores the relationship between the construction of the contemporary Chinese filial piety culture system and the "cultural field" of new media art design.Secondly,the author collects,organizes,and analyzes the new media art design works related to the filial piety culture,and then makes a summary from the aspects of subject matter,content,artistic creation methods,technical implementation methods,and morphological features.Meanwhile,case studies are conducted for specific works.Finally,the writer discusses the social and artistic value of the artistic design of the new media of filial piety culture.