Wenzhou Non-material Cultural Heritage Protective Development Of Tourism

With the rapid development of today's economy, the cultural ecological changes rapidly, intangible cultural heritage is an important basis of cultural ecological reserve, also gradually attention by society, like ou wenzhou play, always fine kunju opera, taishun county puppet show and other non-material cultural heritage. Constancy of intangible cultural heritage and the live condition rheology is one of its basic rules and basic characteristics, this determines the protection is for the sake of development, but there is no development will lose the meaning of the protection. Intangible cultural heritage as a human, of course, protection is also valuable spiritual wealth, but more or for development. Intangible cultural heritage of the inheritance and continue, from started after the human created the historical process of inheritance, because this is often not consciously process, process or unconsciously, so a lot of time are not taken seriously by people, especially at present in the imbalances, for their own cultural values are ignored, can't realize the meaning of existence, also ignore the importance of the heritage. But, until now, along with the change of The Times, with the accelerating modernization and globalization in the imbalances, around lots of non-material cultural heritage is quickly disappearing, when meet the living conditions of people, also has the certain the imbalance of the economic foundation, also will be the need of spiritual and material culture, and social groups will appear, there are a lot of what the spiritual life need, along with material life level of ascension is gradually ascending, it is disappearing, people can feel to protect intangible cultural heritage, it is very urgent.For the protection of the heritage is not only for can keep history, but in order to be able to follow the cultural integration, in the aspect of culture innovation, and the protection of the intangible cultural heritage, for the construction of the Chinese nation spiritual home is very important, but also to promote the contemporary culture of innovation, for the protection, is very important in the create a spiritual home, also want to promote the contemporary cultural innovation, which has very important value. Non-material cultural heritage protection, not just in order to keep the history, also on the inheritance and development of the excellent cultural tradition, to cultural innovation, and protection of non-material culture, the construction of the Chinese nation spiritual home and the promotion of the contemporary cultural innovation has great significance and value, only a further understanding to the significance of the value of the intangible cultural heritage and the protection, the protection work has the urgency and self-consciousness. Everyone cherish the protection of the intangible cultural heritage, to scrap the protection of intangible cultural heritage and continuous innovation and development culture heritage, the material culture heritage and wenzhou, and is mainly based on the sound material culture heritage, inheritance people as the core, with continuous inheritance as the focus, but also promote between group and individual mutual respect and understanding, respect and social culture as the main purpose of sustainable development, to promote comprehensive protection work, the broad masses of the people that can be consciously involved in the protection of intangible cultural heritage and achievement to share. And non-material cultural protection of the basic ways to establish national, provincial, local and county level 4, some of the intangible cultural heritage protection list system into tangible form to preserve, in the generation and growth of the original state to keep its vitality into the economic benefit, and economic resources and protection of heritage and so on, but these methods need a fundamental basis, which is in the law of the protection, can only adopt the way of legal protection of root on recognition, under the scientific outlook on development to know, how the non-material cultural heritage the development on the basis of protection, and how to promote the social sustainable development of the comprehensive and coordinated process, play a role of a more profound, and how to play to the characteristics of nationality and the mass type, make it more realistic, more fit the masses, and more close to life, to better promote the cultural premise, also as the broad cultural workers, and even the whole society's a big problem.The first chapter, introduction. This chapter mainly introduces the research background of this article and the significance of research, to the protection of intangible cultural heritage, as well as the total number of research at home and abroad, to define the non-material cultural heritage tourism the main concepts.The second chapter, non-material cultural heritage tourism in wenzhou SWOT analysis. Advantage with the method of SWOT (Strengths, Weaknesses, Weaknesses, Opportunities, Opportunities, Threats (Threats) of the four aspects of researches in wenzhou non-material cultural heritage, and to find the problems in development, for the following tourism development countermeasures put forward.The third chapter, Wenzhou non-material cultural heritage tourism development present situation. By wenzhou non-material cultural classification analysis, evaluation of wenzhou non-material cultural tourism value, and analyzes the current development and the protection of grades, what deficiencies, etc.The fourth chapter, wenzhou non-material cultural heritage tourism development countermeasures. According to the research of the full text for wenzhou non-material cultural tourism, to make Suggestions to the future development of the proposal, how to protect, how to implement the protection policy.