Research On The Protective Development Of Wu Yuan Intangible Cultural Heritage From The Perspective Of Cultural Tourism Integration

At present,the development of China's cultural industry and tourism industry has entered a new stage of development.From the perspective of culture,China's cultural industry shows a phenomenon of high-speed and multiple growth under the leading development of the government,which is far faster than the growth rate of China's GDP.From the perspective of tourism industry,the homogenization of tourism products urgently requires the reform and adjustment of tourism industry,strengthening the integration of culture and tourism,and making the industry get innovative and integrated development.Intangible cultural heritage,as a unique regional resource,has inherent attraction to tourists when it is used for tourism development.In the development,we should take protection as the principle,avoid over development and attach importance to cultural value.Therefore,it is of great practical significance to guide the appropriate development of intangible cultural heritage through the integration of culture and tourism.This paper takes Wuyuan intangible cultural heritage as the research object,and tries to introduce the concept of cultural tourism integration development in the process of intangible cultural heritage tourism development through literature retrieval.In addition,the paper also makes an on-the-spot visit to Wuyuan area,deeply explores the development of intangible cultural heritage resources,and puts forward the strategies for the development of intangible cultural heritage tourism in Wuyuan under the background of cultural tourism integration.This paper is divided into three parts: the first part is the introduction and theoretical basis,which mainly introduces the background,main contents,ideas and methods of the thesis writing.In the part of theoretical basis,the research method of qualitative and quantitative combination is used to comprehensively judge the value and feasibility of Wuyuan intangible cultural tourism development,and the theory of industrial integration,system coupling and sustainable development is used as guidance.The second part mainly discusses the general situation of intangible cultural heritage resources in Wuyuan,and finds that the intangible cultural heritage resources in Wuyuan are rich,diverse and of high development value.At the same time,SWOTanalysis method is used to analyze Wuyuan intangible cultural heritage tourism,and the suitable development mode of Wuyuan intangible cultural heritage tourism is put forward.The third part mainly diagnoses the tourism development value and tourists' perception of Wuyuan intangible cultural heritage.Through SPSS data analysis,it is found that tourists have a strong sense of Wuyuan intangible cultural heritage's uniqueness,a poor sense of intangible cultural heritage's display methods,performance activities and other aspects,and a poor cultural experience and experience effect.According to the result analysis of perception degree,the form and dissemination of intangible cultural heritage tourism in Wuyuan still need to be improved.In the value of tourism development,we should adhere to the view that "protection is the foundation,innovation is the premise,strategy is the guarantee,and development is the purpose",strengthen the publicity of intangible cultural heritage tourism,enhance the cultural attraction,innovate the way of intangible cultural heritage exhibition,strengthen the effect of cultural dissemination,and open up Develop and innovate intangible cultural heritage tourism products to bring new vitality to Wuyuan intangible cultural heritage tourism.