Research On Color Psychology In User Interface Design

Along with the development and evolution of the digital multimedia technology age,UI interface design is to enhance the brand image,improve product value,enhance the interactive experience of means and ways,gradually make people feel the important role of interface design,in recent years,UI interface design has become for design and computer fields are concerned about a design and research direction.Color on the UI interface design of many factors,the impact of the complex colors will give us a different mood,the formation of human color perception of some of the common characteristics.The color of UI interface design is an important element in the process of user interface,which is used to guide the user's behavior and affect the user's psychology.In this paper,the color psychology as the scientific basis,in contact with the real life examples to analyze different contexts in UI interface design of color psychology,summarized and analyzed the handheld mobile device interface,web browsing interface,the interface of media products,software products,interface of emotional color,are discussed under different user groups and different kinds of interactions users color psychology.And puts forward the color in the UI interface design can have the transmission of multimedia products emotional information,highlight the focus of the interface,to strengthen the special features of artistic appeal.The color combination rule of art aesthetic theory and UI design of visual aesthetic characteristics associated.Therefore,UI interface color design should value unified color combination of style,distribution of color balance,color collocation of harmony and color matching of emphasis.Color psychological effect to a great extent,enhanced the expression of color visual language,to enhance the color of the information transfer function.But,the psychological effect of this kind of color reflects the degree of perception vary,only taking into account the psychological effects of the user groups to have the true meaning.