Network Interface Color Scheme Studies

The web communication brought about the naissance of the interface design concept. The web interface is information interface based the internet technology between human being and computer. It is the intermediate on the purpose of communicating information and convenient for intercommunion. From the technology aspect the web interface takes on digital, multimedia and hyper text characters. From the communication aspect the web interface has diversification, individuation, interaction, shortcut and extensive character. The color design theory is the golden rule of the web interface color design. Three essentials of color are cognition tool. The digital color space is operation tool. It is very important of cognition function of the color, art function of the color and science function of the color. That is why the paper lucubrate the web interface color.In this paper, the identified company visualize, partitioned vision area and emphasized subject matter are the functions of the color in the web interface. From the aspect of the color psychology, communicating information, inspiring sensibilities, arousing association of ideas are important functions of the color. The application of the web interface color psychology factors including the impressional color, the symbolic color, the subjective color and the imago color are analyzed. It makes use of the synaesthesis of color including changes in temperature, light or heavy, strong or puny, advance or retreat, soft or hard unites function esthetics and art esthetics. It puts forward color design rules combined aesthetics theory and visual aesthetic characteristic of web interface. It should pay attention to united and uniform style, harmonious color matching and ascensive characteristic of color contrasting. From points of view including communicating information, culture, corporation identify and art aesthetics factors, this paper narrates the conceiving modes, and collects many kinds of excellent web interface included the communication, commerce, ambience and individual design. On the basis of these examples the paper discusses the color design in order to enlighten the design thinking and improve the design level.