Study On The Design Of Brand Image Based On Regional Feature

From macro perspective, influence of regional characteristics of the brand image design can be based on the geographical resources, labor intensive, consumer market to analyze the formation of industry cluster. This is due to the formation of regional public brand industrial clusters, consumers will take base of geographical differences between the formation of the overall perception of the brand, so that enterprises in the region affected by the regional brand“Halo Effect”.However, the research of regional brand image design should pay attention to the influence of geographical features of consumer psychology. This is due to the different geographical environment forming different regional culture, especially with the characteristics of origin brand will form forms a fixed impression. to build the brand image difference based on consumer cognition by geographical differences between regions within the enterprise. It is an effective way to establish their own brand characteristics, and also an effective method to improve the relationship between the brand and the audience.This study is based on the analysis of regional characteristics, from the phenomenon of induction to summary ? theory summarized to putting forward specific proposals to solve the construction elements of regional brand image design. First of all, the first chapter is about how the regional brand image design based on the concept of strategic planning is explained, and the relation between regional features and brand image design is described. Secondly, the second chapter is based on the consumption on features of the culture formation, and the formation of resources consumption preference analysis, and takes Inner Mongolia as an example to summarize some basic characteristics of Inner Mongolia regional consumption. Thirdly, the third chapter is from the current development of Inner Mongolia regional local brands and will be summarized as three distinct categories, and based on this proposed construction of regional brand image thinking. Finally, as research result, the fourth chapter analyzes the Inner Mongolia regional brand image design elements, and put forward specific brand image construction and visual image design. Overall, this paper is from macro perspective, sums up the phenomenon, and then puts forward specific solutions based on microscopic analysis.