A Research On The Local Culture Festivals Brand Image Design Of Shandong

Since the 1990s,"Brand"have puissant by increasing brand assets of enterprises in market competition advantage. Along with the development of national economy, the cultural industry in parts of the rapid growth of the national economy is developing to become pillar industry, cultural festivals become urban image and tourism development of the new luminescent spot, in cultural entertainment primarily culture festival will enter brand competition. Brand shaping, image. Shandong province has abundant human resources and natural resources, including every city in culture attract elements are unique personality, how to establish regional features and systematic brand image famous cultural festival brand culture output in the new period, the new stage upgrading local cultural significance brand value.From this festival and brand image, introducing the concept of enterprise image recognition system theory, the current cultural image design is studied systematically, and local famous cultural festival and germination of shandong development period, for example, its cultural festival image design of their advantages and disadvantages are analyzed and discussed.Through the elements of brand image promotion and direct search summary of the development of cultural festival image, local cultural elements of brand image design innovation and how to dig deep place characteristic image method, in order to formulate the propaganda department of shandong science festival of planning and design provides positive guidance.This paper summarizes proposed building speciality image of four in one festival brand image design, brand image of the festival on through the visual image design and build the solid culture brand, accelerate the brand to consumers and reading festival, which makes the design content and culture connotation, has the localization of the traditional and new forms of fashion design, combining building brand effect, and focus on the local culture festival of city image promotion and economic development.