A Network Research On Solving The Dilemma Of British National Film Through BFI Player

As a long time to squeeze by Hollywood movies at the box office, British film market share is almost negligible, due to a serious lack of audience, the development of British national films have been caught into a vicious circle. The reason is that the way of the British film distribution has been hindered. At present, the mainstream UK release and distribute channel---cinema, British film distribution and projection has been hindered; and now in the sudden appearance of a new force, will become future mainstream released one of the channels of the network distribution and exhibition platform, British film has also been hindered. Therefore, it is imperative to open up a new distribution channel for the local film of the United Kingdom. However, whether the BFI player built by the British Film Institute (BFI) can solve the dilemma of British national film according to their object, this article through the questionnaire survey research methods to search the importance of the factors which impact on the audience using network video on demand platform and BFI player users’ recognition degree were investigated. And finally it has been found that currently BFI player is not able to effectively solve the dilemma of the development of British film in the short term. According to the results of the survey, although in terms of price, resources and user viewing experience could help British film out of trouble, because the BFI player is still at the beginning of establishment, BFI Player doesn’t have a higher reputation and in multiple channels and personalized services imperfect still restricts the BFI player that it cannot help them out of trouble and promote its development. Player BFI needs to remain enhancing and repairing the aspect which it still lack of to build a better online distribution platform for the British national film, which can regain the audience and open the market, in order to break the dilemma of its development.