Research On The Development Strategy Of Cihren Hospital

Traditional medical services focuse on the "diagnosis" and "treatment", while ignoring the "prevention" and "rehabilitation". In recent years, with the development of socio-economic and living level, demand for rehabilitation therapy services is increasing as "blowout". However, the supply of rehabilitation therapy resources is seriously shortage, although many public hospitals are exploring transformed into rehabilitation hospitals, it still can not make up for the huge demand "vacant".Under the imbalance between supply and demand, encouraging private capital to build the institutions of rehabilitation became the best choice of government, rehabilitation hospital has also become the focus of competing for capital, and Cihren hospital established under this background. Faced with intense market competition in the future, Cihren hospital need to formulate development Strategy of the next five years, seizing opportunities and meeting challenges, to win "competitive advantages" in the future competition.Cihren hospital not only dealt with the existing competition of local medical institutions, but also met the potential competitor from public hospitals, endowment institutions, TCM rehabilitation institutions, pharmaceutical enterprises, medical instruments enterprises, and even the Internet, insurance and real estate companies as well as other regional rehabilitation hospitals. Cihren hospital is likely to face the risk of being eliminated if not to establish the word-of-mouth effects and attract more patients. Therefore, Cihren hospital need to take full advantage of spa therapy rehabilitation and overcome the disadvantages in aspects of resources, organization, marketing and medical insurance, establishing sustained competitive advantage.However, Cihren hospital must exceed existing industry competition and create a blue ocean market. From the current industry structure point of view, the main elements of buyer include rehabilitation costs, excellent therapeutic environment, advanced treatment equipments, high standards of rehabilitation specialists, skilled rehabilitation care workers, the number of rehabilitation beds, special rehabilitation therapy and whole course service. By "rejecting, reducing, increasing and creating " four movements, Cihren hospital hopes to rebuild the industry value curves and choose platform strategy which focus on the rehabilitation therapy and skilled rehabilitation care workers elements and creates convenient, fast and other elements of the era of Internet. Based on the rehabilitation care workers network platform, Cihren hospital will gradually expand multilateral value network, build the largest internet service providers of rehabilitation therapy industry.Therefore, Cihren hospital need to have strategic plans and arrangements in favor of the development of Cihren hospital that include organizational structure, human resources, business processes,marketing, finance, patent technology, strategic partnerships, medical insurance qualification and founding cultural and informatization.