Study On The Development Strategy Of General Hospital Of FAW

Health care is a big issue related to the national economy and the people’s livelihood.It truly concerns the living standards and quality of life of a country’s people.It truly reflects the development level and overall strength of a country.Therefore,deepening the reform of the medical system has always been an economic and social development of our country.The meaning of the title.With August 3,2017,the SASAC issued the No.134 article on the reform of medical institutions,once again attracting people’s attention to the reform of the medical industry,the future development trend of the medical industry,and the trend of the reform of medical institutions.For all types of medical organizations and related industries have a huge impact.Corporate hospitals are an important part of China’s medical institutions and the main body of the reform of this medical institution.Under the background of deepening reforms,research on the development strategy of corporate hospitals will help promote the realization of corporate hospitals from the inside out.Good,faster development,complete the institutional reform as soon as possible.According to statistics,there are still more than 3100 enterprise hospitals in our country,and most of them are faced with urgent and severe problems of reform and development.In the face of the continuous deepening reform of public hospitals and the continuous rise and expansion of private hospitals,and there are many problems in the hospital itself,such as the single source of funds,the lack of technological capabilities,the unreasonable personnel structure,the serious brain drain,the backward information system and the low efficiency.Therefore,how to make full use of the existing resources of the enterprise hospitals and tap their potential to solve the existing problems is a matter that should be deeply considered by the hospital managers and relevant departments.And it is very important and urgent to formulate a strategic plan suitable for the development of the enterprise hospital.The General Hospital of FAW is one of the typical representatives of many enterprise hospitals.It was founded in 1953 and is a subordinate enterprise hospital of FAW Group Company.It plays an important role in promoting the development of FAW.Through the development of its own efforts,in 1993,it was rated as "the Grade a Class-three" hospital,and achieved a lot of remarkable achievements.However,the General Hospital of FAW is now facing the problem of deepening the reform of the institutional mechanism,and it also has many stubborn diseases that impede its own development.And The development of the hospital has also come to a critical period of choice at the crossroads.This article will use FAW General Hospital as a representative of a corporate hospital to conduct research on its development strategy.This is in line with the requirements of the times and is also an urgent need for corporate hospitals.In the first section of the first chapter and the second chapter,they introduced the research background,the research significance,the theoretical basis,and the status quo of the development of the enterprise hospital.After that,the FAW General Hospital was the main body of research,and the second chapter was the second.The third chapter analyzes the external environment of FAW General Hospital using PEST model and Porter’s five force model respectively,and analyzes the internal environment of FAW General Hospital from 10 aspects including resources,capabilities,and corporate culture.The SWOT analysis has matched the strategy of FAW General Hospital;the fourth chapter of this article,after introducing the objectives of strategic planning,elaborated on the strategic choice,strategic implementation,and strategic guarantee of FAW General Hospital respectively,and obtained FAW.The General Hospital should follow the basic strategy of choosing a focus strategy,take the path of service strategy and related diversification strategy,and supplement it with strategies such as talents,marketing,and information data to ensure FAW General Hospital can successfully implement reforms.The goal is to provide valuable experience for corporate hospital reform.