Strategic Research In California Tcm(Acupuncture) Clinic

In 1971,Acupuncture was brought into the United States,after 40 years of development,it gradually gained wide acceptance by the American people.With the improved legislative system,acupuncture clinic in California came into being.However,due to the owner of clinic lack of business knowledge and management experience,Chinese Acupuncture Clinic in California facing some problems,for example: small-scale,less customers,less revenue and other obstacles.The reason primarily as followings: different foreign culture history,different medical care habits,imperfect laws and legislation,limited coverage for medical insurance and so on.Therefore,if Chinese Acupuncture Clinics in the United States want to achieve development,we must address the barriers faced by the clinic currently,and give strategies for their development.At present,research on this subject is very small.Most studies are standing on the medical point of view,little research on the perspective of business management and operations.This paper select Kyorin Chinese Acupuncture Clinic in California as an example,analysis of clinic operations and management in recent years.Combined with other Traditional Chinese Acupuncture Clinics in California,analyze the legislative history,the development of internal and external environment,and the current development of Chinese Acupuncture Clinics,includingclinics distribution and site conditions,operating mode,employing structure,quality of service,financial status and so on.Then apply five forces analysis and SWOT analysis to analyze the clinic's external challenges,opportunities and their own advantages,disadvantages,etc.,Based on those analysis,given Chinese Acupuncture Clinic the solutions,management strategies and counter measures in order to solve problems encountered in the current development.