A Brief Analysis Of The Package Design Of National Holiday Tourism Products

The rapid development of tourism,more and more people want to understand the national culture,experience the national customs,therefore,the national holiday tourism has gradually become a new industry.With the continuous maturity and improvement of national holiday tourism,the related tourism products begin to emerge,corresponding product packaging also came into being.Based on the current situation both at home and abroad,based on the relevant theoretical research,this paper discusses and researches on the design of national holiday tourism product packaging.The article analyzes the difference between national holiday tourism products and other commodities and how to design memorable commodity packages like travel memorabilia to achieve the expected results.Taking the Yi Torch Festival as an example,this paper expounds how to unify the form and content in the process of packaging design through the actual design case and can reflect the national cultural characteristics.In addition,the article also analyzes the design process and design connotation of tourism product packaging of Yi people’s torch festival from the aspects of design elements,colors and expression techniques,and discusses how to do and how to make the national holiday tourism Product packaging design.