Application Of Natural Patterns In Thangka In Tibetan Tourism Product Packaging Design

Tourist products with local characteristics and covering local cultural heritage have gradually become the first choice of tourists.Designing personalized and culturally implied packaging for tourism products can not only enhance its cultural value,but also better attract consumers to buy and provide assistance for product promotion.Thangka,as an important form of expression of Tibetan national art,embodies the traditional culture of the Tibetan nation.The highly decorative natural patterns in the thangka are applied to the packaging design of Tibetan tourism products through design and innovation,which will improve the culture of Tibetan tourism products.Image and economic value are of great help and significance.This thesis is mainly divided into five parts.The first part mainly discusses the future development trend of Tibetan tourism products,and expounds the purpose and significance of the application of Thangka artistic pattern innovation in the packaging design of Tibetan tourism products.Through the research and analysis of different tourism product packaging design theories and cases at home and abroad,it provides clear ideas and directions for the subsequent research;the second part takes the current situation of Tibet tourism product packaging design as the main research content,and through the existing tourism in Tibet Product packaging design cases are analyzed,and the problems that need to be avoided in the packaging design of Tibetan tourism products are summarized,and the design strategies that should be followed in the packaging of Tibetan tourism products are summarized.The third part is the various patterns that express nature in thangkas are deeply explored,mainly analyzing the shape,color,and the important role of natural patterns in the composition of thangkas,and digging out thangkas.The cultural meaning of natural patterns.The fourth part creates and designs the natural patterns of thangkas,and combines them with the design strategies that should be followed in the packaging of Tibetan tourism products.It is applied to my graduation project "Tibet Travel Notes".In the process of practice,I summarize how to pass the natural patterns of thangkas.Continuous innovation,change and recombination are finally applied to the packaging design of Tibetan incense.This article applies the natural Thangka pattern to the packaging design of tourism products in Tibet,hoping to help promote the promotion of Tibetan tourism products.At the same time,it will embed the characteristic Tibetan Thangka art and culture into consumers’ daily lives through tangible products,which is the Thangka culture.Inheritance,innovation and development of the company.