Medium-Sized Truck Interior Design Of Sinotruk Co.LTD HOWO

Transport industry has become an important factor of the economic development,especially under the rapid development of the internet economy.Mid-distance and short-distance transport play a crucial role for the logistics transportation.The required number of the medium and light truck is much more than before to keep the transport fluent.Therefore,the major car manufacture companies are researching the new generation light and medium truck to satisfy the market requirement,expand their market share and increase the company profit.These new generation light and medium can enrich their product line as well.This paper is originated from the cooperation of Hunan University and Aisn Automotive Technology Development Co.,Ltd,serving for SINOTRUK Co.,Ltd.The Hunan University,Aisn Automotive Technology Development Co.,Ltd and SINOTRUK Co.,Ltd had a cooperation in 2011.This cooperation has positive market feedback and produced a good market benefit.Based on the positive feedback from the last cooperation,the SINOTRUK Co.,Ltd authorize us and Aisn Automotive Technology Development Co.,Ltd to design and develop the HOWO series light truck.This project is going to design and develop different size,different purpose and different configuration light truck.The HOWO series will be redesigned the interior and the exterior expect the side doors.The new design will inherit the brand design gene and this total new design will have a better brand recognition.This project is specified to the middle-end and high-end market.The styling of the vehicle is totally independently development without copying the existed models.This paper is going to understand the client demands through the pre-market research.This paper also will investigate the history of the truck interior and study the current status of the truck interior and the design trend of the truck interior.The research aim will be proposed after finishing the investigation and studying.This paper is going to a full design progress of the cooperation project,which this project is a cooperation between the university and company.This project is not only benefit the student specify in this direction but also will become a good example to show that how the university and the company cooperated.