Research On Urban Commercial Space Design Under The Influence Of Internet Economy

The rapid popularization of the Internet has promoted the development of economic globalization,information technology and networking.The Internet economy,with its cost and efficiency advantages,leads to great changes in the retail industry.Urban commercial space entity was forced to play against,bearing enormous challenge.The Internet economy has brought challenges and opportunities.This paper,based on the background of the Internet economy leading retail change,is hoped to analyze the interaction relationship of the Internet economy and urban commercial space.The study is conducted mainly from the angle of the impact of the Internet economy.City commercial space design strategies are proposed on the perspectives of negative and positive,under the influence of the Internet economy.This thesis consists of five chapters,divided into three parts,is analyzed in accordance with the logic of the system"the background--the relationship analysis--strategies".The first part of the paper gives the background of the Internet economy era.Then it states the purpose and significance of research;analysises the research object and the related concepts;summarizes the domestic and foreign literature review;establishes research content,logic framework and thinking methods.The development and evolution of urban commercial space and its influencing factors is summarized.Commercial space at different levels in the city is elaborated.The second part is the relationship analysis of the Internet economy and urban commercial space.First in this part,it expounds the changes of retail industry in the Internet Economy Era.Then it analysises four aspects of effect mechanism.Finally,it is concluded that the interaction relations,negative and positive unity of opposites,putting forward specific angles for later analysis and strategies.The foothold is the design strategies.Urban commercial space design strategies under the influence of the Internet economy is elaborated,respectively from the two angles of negative and positive unity of opposites.The fourth chapter states the"breakthrough" design strategies from the negative point of view.In the advantage of efficiency and cost,the Internet economy has a restrictive effect on the real commercial space.But the virtualization of the internet causes the lack of place spirit and the disorder of regional characteristics.Urban commercial space can take this as a breakthrough.On one hand,the urban commercial space sense of place and situation is constructed starting from the physical form and spiritual meaning.On the other hand,in the traditional commercial space renewal practice,we pay attention to emotional identification,and seek the modern interpretation of regional context in the traditional variation.The fifth chapter expounds the design strategy of "conforming" from the perspective of positive unity.On one hand,make full use of the progress of media technology under the Internet economic development,build a large data offline conversion system for commercial space,and upgrade the interactive experience of the physical space with the virtual environment.On the other hand,conforming to the evolution of consumer culture in the Internet economy.The new consumption culture should be reflected from the compound space design and the spatial aesthetic expression.