The Senses In The Dark Study Of Packaging Design For The Blind

The visual obstacle group has always been in a weak position in society. Theyhave a lot of inconvenience in purchasing some necessities of life because oftheir physical defect. The reason why most people of the visual obstacle groupcannot finish the purchasing by themselves, is that they couldn’t identify anddistinguish the packaging design of goods.This paper discusses the background, current situation and the significant ofthe topic, and finds out the realistic needs and difficulties of the visual obstaclegroup by one-on-one interviews with them in different ages and professions. Thepaper also proposes some innovations of packaging design for visual obstaclegroup through the analysis of the interviews. The design technique andtheoretical basis of the feasibility are put forward by the satisfication ofaccessibility, safety, environmental protection and interactivity, combined withinformation communication and expression in multi-sensory. In this way, thepackaging design can also be convenient for the visual obstacle group, who willfeel more love and equality by satisfying their needs not only physically but alsospiritually.