Research Of Creative Product Design Based On Traditional Culture Of Bamboo

Culture and creative products design,whose support is the Material products,is a strategy to inherit traditional culture,achieve cultural identity,put emotional appeal and drive the development of traditional industry creativity.Recently,as the industry design and manufacture is developing towards to “Industry 4.0”,traditional culture and creative products show the same tendency as well.At the same time,consumers’ demand for inheriting traditional cultural and spiritual cultural creative products is increasing.Traditional bamboo material,with nice physical characteristics and rich humanistic connotation,has transferred to a new kind of bamboo material under the modern technology.Although the using of bamboo materials in our country,starting long time ago,has a good prospect,problems still cannot be ignored.Because of the above acknowledge,this paper aims to apply the modern creativity design method to express the charm of traditional bamboo culture under the traditional aesthetic.This paper concludes that the material,process,form,color,art,culture and imagery are all the external expressions for the traditional bamboo culture,regarding to the bamboo products’ similarities and difference under both traditional and modern aesthetics.This conclusion is under the basis of the design features and cultural impact of traditional bamboo products.Subsequently,through the analysis of good study cases at home and abroad,it shows that consumers get the demand in function,emotion and aesthetic under the modern consuming market.Thirdly,the paper said that creativity have various layers,including material,process,culture.Three new modern design ideas used to explore traditional bamboo culture with the guidance of traditional aesthetic conceptions were tried to be found,and they are “Ideas on relationship between content and form” and systemic thinking method;“Dao imitates the nature” and bionics design method;“artist conception design” and abstract design method.Lastly,the paper used the practical case of traditional cultural and creative tables-called “the essence of tea,the accomplishments of bamboo”,to prove the feasibility of the above new methods under the development tendency of modern cultural creativity products.The achievement from the paper can be treated as a reference for improving design concept fractures whose core is the Chinese traditional culture.It also helps Chinese design to be more stable as the development and be more popular among the world.