The Application Of Female Culture In Product Design

The product design under the female culture is a kind of practical activity that applies the feminine culture to the product design.It is based on the female culture,absorb the design nutrients from the female culture,refine the design elements,and analyze the expression of female culture in product design from the aspects of color,shape,material and so on.Find a better way to represent the product design of female culture,design a good response to the design of female culture,and further accelerate the level of domestic product design.After market research,found that the market for women to design products less,or positioning is not clear or more superficial,failed to seize the psychological characteristics and preferences of women,the lack of a real product for women.Based on the research of female culture found in the Republic of China calendar art is an important carrier of female culture,the status of women and the idea of intuitive response to a series of changes,so will the calendar art analysis,according to its visual form,refined and replacement design method,the traditional folk art and modern design the combination of exploration and application methods of contemporary product design from the perspective of caring women.This paper aims to study how the female culture into product design,and the design language to explore the design method,giving more female products cultural connotation,meet the real needs of women,the traditional calendar art form in contemporary product design inheritance and application,to seize the "half the sky" consumer market,design a truly suitable for women’s products.Of women in the product design orientation,the author boldly creative thinking,in the female culture under the influence of combining calendar elements and skin care products design,as my graduation creation for product design.From the analysis of the market investigation to the product groups to product positioning,skin care products from the bottle shape,light color,font rendering several forms of remodeling and other aspects,try to find a meeting point Chinese traditional art culture and product design,and attempt to study,from the initial design to modify the draft outline of molding finally,during the design and done a lot of adjustments,from design to skin care products in the reaction of understanding of female culture,out of demand attention to women from the female perspective,in order to design a product design really good work.