Design Psychology-based Study On The Modern Poster Visual Language

"Industrial design" is one of the seven the need to vigorously develop productive services, in the industrial design is highly developed today, emerge in an endless stream design with all aspects of life. Product design thriving surface behind is ignoring the human-computer interaction, neglecting the environment and not paying enough attention to the ethic essence. Product design just stay at the surface" popular" Ergonomics of primary level, overpass the satisfaction of consumers, product is not close to human nature, it is difficult to resonate with the user...... In this era of development, these" mishap" led to the consumers complaint about their products, so pay attention to consumer demand, focus on the user habits and the use of subliminal demand becomes the current research focus. Based on this, this paper integrated the related discipline theory, put forward the subconscious design concept, which combines design psychology, ergonomics, safety science, some important concepts, summarize and perfect a set of modern social characteristics of the design thinking and application design method.In this paper the subconscious theory structure as the main line, concludes and summarizes the subconscious of the design principles and design methods, combined with related theory knowledge, make some comprehensive improvements for the traditional design limitation. At the same time analysis of partial use of the subconscious mind design theory examples of existing products, to understand the way of using subconscious design methods in the product, in order to find best balance between the product functionality, comfort and habitual, reflect the product subconscious design principles. Do specific tasks include:1) Through the analysis of the use of subconscious philosophy of the design characteristics and limitations, this paper concluded the subconscious definition of design, performance and theoretical basis, and summarizes the subconscious design principle and design method.2) Analysis and exploration of the subconscious design method of operation, and summarize the subconscious design of characteristic. analysis and comparison with the multiple use of the subconscious mind design examples, and argue the design method can be realized3) the product of subconscious design principle and the design method is applied to the home furnishing products—air purifier, to build a digital3D model, thus proving the subconscious design theory has wide applicability, and can be applied to product design.