The Study Of Dieter Rams's Design Style And Design Philosophy

Industrial design in Germany today,and even the world of industrial design field,Dieter Rams,the name represents a style:simple, easy, practical, but do not break elegant charm. His product design withstand the test of time,really the enduring,has far-reaching influence. The product design of Rams is widely acclaimed,thanks to his function of design has a very unique insights, and combine these thoughts attribute to “The Ten Principles of Good Design”,in general is to design philosophy of “less but better ”.Emphatically in the design of “less” of the intrinsic meaning,emphasizes real simple functional design,shape to a fan of Jane,to pay attention to the fine details of the exquisite expression,which distinguishes it from the time of minimalism and functionalism.In order to further study the design concept of Rams of “less but better” first introduced the concept design of the background,and starting from the design itself,analyzes its design concept of the essential connotation of "less"-- contracted aesthetic,function of emphasis. Combining two classic product designs of SK4“Snow White”and“606 Universal Shelving System”,fully explaining Rams how to implement the design concept in his product design to describe the product design of simple, careful, perfect and noble. Then, the design concept of Rams of a far-reaching impact, extending the design idea of the style in modern design, the product design style of Jonathan Eve and Fukazawa Naohito analysis,dig out the similar internal relevance of concealment. And from the Chinese traditional culture of simple style as the key point, to explore the concept of “less, but better” in the development of China's modern design and the application of the road of inspiration. At the end of the article, through the product design in real life, focusing on simple form and practical, fining details and other aspects of comprehensive analysis and elaboration, to explore the practical application of the design concept of Rams.In general, this article through the exploration of Ram's design concept and design style, on the one hand certainly the design concept of Rams of "less, but better"; On the other hand, the current domestic design field is still in the exploratory stage, has yet to produce a perfect system design theory.Also hope research on the design concept of Dieter Rams can cause more people's attention and design reference, and add rich the theoretical knowledge about this country.