Research On The Design Path Construction Of Cultural And Creative Products Under The All To Simplicity Aesthetic Perspective

The domestic cultural and creative industry has advantage of rich resource and broad space for development.The cultural and creative product design has entered the stage of competing on quality,and faced with problems such as the imbalance between culture and creativity,the lack of cultural characteristics and spiritual belief,and the crisis of human society and natural environment.The All to Simplicity aesthetic thought originates from the traditional C hinese Taoist culture.It embodies the natural aesthetics of simplicity and distinct humanistic characteristics,and meets the material and spiritual needs of the contemporary Chinese masses.According to the design method of modern cultural and creative products,and Guided by Laozi’s aesthetic thoughts,a design path under the All to Simplicity aesthetic perspective is established which provided theoretical basis and practice guidance,and injected new vitality.The research is helpful to solve the current problems and improve aesthetic value and cultural taste,and is also valuable to realize unification of the "human beings,cultural and creative products and nature " develop Chinese traditional culture.Based on basic elements of cultural and creative product design,the relation between cultural and creative product design and All to Simplicity aesthetic perspective is established from “form”,“meaning” and “environment”.From the philosophical thought of Lao Tzu,the aesthetic thought suitable for cultural and creative products design is extracted.On the basis of clarifying the relationship between the All to simplicity aesthetic thought and the minimalism design concept and Fukazawa Naoto’s and Song porcelain products,the framework of "form","meaning" and "environment" design elements under the All to Simplicity aesthetic perspective is proposed.Then the method of "form" design,"meaning" express and "environment" integration is analyzed.Finally,the relationship between the design elements and the design path are unified and constructed with the All to Simplicity aesthetic thought as core value,the emotional value as the necessary condition,and the harmonious coexistence as the common basis.It is expected to provide reference for the research on All to Simplicity aesthetics and cultural and creative product design.59 pieces of figures,2 tables,and 94 references are included in this paper.