| With the development of regional economic, intercity railway as a regional transport infrastructure get rapid construction and development in China . At present, the intercity railway products are simple, have seriously lagged behind the actual operation of intercity railway, which restrict the development of intercity railway. In order to adapt to the rapid development of intercity railway, as well as meet the increasingly rich demand of passengers,it is necessary to study intercity railway passenger transport product more deep . At this stage,design diversified passenger transport products according to demand of passengers, not only can improve the quality of transport, but also to improve the intercity railway market competitiveness.In order to lay a good foundation for the design of intercity railway passenger transport products, this paper analyzes the research status of railway passenger transport products internal and international, and analysis connotation of intercity railway passenger products.Then, this paper puts forward the design strategy and design flow of intercity railway passenger transport products based on it. This paper based on passenger demand and market segmentation, carry out operation scheme, ticket setting and passenger service design by using a combination of qualitative and quantitative methods. This paper mainly studies the following aspects:First of all, the paper clarifies the connotation of passenger transport products, and analyzes the contents and characteristics of intercity railway passenger transport products in combination with the characteristics of intercity railway. Secondly, this paper analyzes the passenger demand, and obtains the breakdown result of the intercity passenger transport market, which lay the foundation for the design of targeted passenger transport products.Then, this paper focuses on the compilation of intercity train operation scheme. Based on the analysis of passenger travel choice behavior,taking various factors of the intercity railway train operation scheme into account, an optimization model with the maximum benefit of the railway sector, the minimum passenger travel cost and the maximum demand for passenger flow is established, and the genetic algorithm is designed. Taking ChangJiu intercity railway as an example, Which validates the validity of the model and algorithm. In addition,this paper analysis the intercity railway passenger ticket and passenger service.This paper study the strategies and methods of ticket pricing, and put forward a diverse ticket design and differentiated services. The research results of this paper can guide the intercity railway to design more targeted passenger transport products, which has a certain practical significance. |