Recent years, although the development of tourism in Yiyang achieved significant results, but the lack of geographical features and overall design as tourist souvenirs in Yiyang, can not become a new economic growth point of the tourism industry. At the same time, traditional arts and crafts in Yiyang is gradually being strong culture in the modern tide of erosion. How to reasonably inherit the traditional crafts of Yiyang, how can we make this almost forgotten traditional crafts re-blooming its luster in the modern Chinese society, these problems are in this article are the face of the need to discuss to solve.Based on this background research, the author through the investigation, analysis, feasibility studies, elaborated, Certain extent reseach for the design of tourist souvenirs in Yiyang. First, the analysis of the background of the subject, and further elaborated the necessity for research; Second, research explore various aspects of the traditional arts and crafts of Yiyang, including its development, its craftsmanship and decorative techniques to conduct in-depth research, and further research to promote the formation of such a process unique geographical and cultural environments, the distinctive characteristics of the process of art unique environment. Finally, the article will discuss how to use of Yiyang traditional arts and crafts to the development and design of tourist souvenirs, With the conduct of the subject, such as inheritance and innovation of traditional crafts, and how the traditional handicraft market combined, how traditional craftsmanship and modern living combined with other issues will be resolved one by one. There are two aspects to the conclusions drawn by the research:First, from the point of view of product design analysis Yiyang traditional arts and crafts, and proposed design methods proposed of Yiyang tourist souvenirs; The second is to highlight the bamboo and bamboo art in Yiyang tourist souvenirs design.The research value of the subject is reflected in the following aspects:(1) through Yiyang history of traditional arts and crafts, technology, features in-depth study, re-embody the value of traditional arts and crafts, and hope that the younger generation more comprehensive and in-depth understanding of China’s traditional arts and crafts.(2) the traditional bamboo art of Yiyang applied to the design of tourist souvenirs, not only promote the development of the local tourism and economic growth, and provide a new perspective is more conducive to the inheritance and innovation of traditional crafts.Finally, I hope that the new shine through these studies, the development of tourism resources can be found in the traditional arts and crafts, traditional arts and crafts will also be found in the development of tourism in heritage, the new direction of the derivative. |