The Study On Application Of Peony Elements In Package Design Of Peony Products

Abundant peony elements are a very important part of traditional Chinese culture and art treasures,and are most valuable treasure of our traditional flower culture.A long history and i mproving development of peony pattern provide a solid foundation for the continued prosperit y of Chinese peony art and culture.Since ancient times,all the domestic people from various ethnic groups,classes,and regions focus on peony elements with great passion.Innovative ap plication of peony elements is not only the requirement of peony product package design,but also the reproduction of beautiful postures of peony products,and even a novel state of existe nce to make the national culture to extend.Under the guidance and support of the government,enterprises,and scientific research u nits,oil peony industry has been developed vigorously,and has generated a new development model with cultivation,production,processing,and tourism of oil peony tree.Therefore,the p roduction and investment of oil peony products in the market are gradually increased.Howev er,during the process of package design,some problems have arisen,such as single structure,manufacture in a rough way,lack of innovation,lack of integration of traditional peony cultur e,shortage of uniform package design standards,and so on.The peony product features and p ackage design functions are not well combined.At present,there are few researches on the pa ckage design of peony product,the results of this paper are as follows:In this paper,the general situation of oil peony industry was introduced,and the theories and methods of package design using peony elements in peony products were discussed.With the package design of peony product in the current market being an object,the AHP analysis method was established and the present useful package design products were obtained.Moreo ver,we proposed a number of operational recommendations in the package design for the mo dern peony products.The main findings are as follows:1.The present situation of oil and peony industry,the development of peony culture,the application field of peony element and its related achievements at home and abroad were intro duced.2.Based on the understanding of the peony's traditional culture and characteristics of pac kage design,the quality and design elements of the existing package design of peony products were evaluated.The problems and shortcomings in the package design of peony products wer e summarized.The basic information for the package design of peony products was supplied.3.The theories and methods of peony elements in the package design of peony products were discussed and analyzed.We systemically described the coupling of peony elements and peony product package design in the aspects of pattern,color,text,and material.Furthermore,we put forward the theories and methods of package design of peony products.4.AHP analysis was used to evaluate the present package design of peony products,and verify the influencing factors and peony patterns in peony product package design.At the sam e time,the orientation,guiding ideology,and design principle of peony product package desig n were summarized.