Package Design Of Medical Products Based On Children's Cognition

With the rapid development of society and the rapid progress of material civilization,especially in the increasingly rich trend of the material world,the community to give more attention to vulnerable groups,hoping to help them improve the current distress of the state of life,to assume new social responsibility.So that this social responsibility gradually extended to the design field.Children are the flowers of the motherland,sick children affects the entire family's heart.China's hospital professional more and more strong,have established children hospital.In the course of the market research found that children hospital decoration is full of playful.However,medical supplies packaging still maintained the appearance of a few decades ago,densely covered with descriptive text.Lack of attention to meet children's psychological behavior and kid's needs.Today,in the design of children's class packaging,whether it is food,toys,stationery,packaging consciously cater to children the psychological needs of consumers in color,design,layout design,make the packaging childlike.the color,pattern,typography is full of playful,Thus the designer in the design of children's hospitals medical supplies packaging,To meet the medical supplies packaging functional and practical at the same time,Enhance the aesthetic and safety of packaging.Fully consider the children's psychological needs and cognitive level,So that children accept,trust the use of medical supplies to reduce the resistance to medical treatment and fear,For children's medical supplies packaging to find a new survival value.The article based on children's cognitive content,from the visual,auditory,touch three aspects of design research.Mainly from the packaging and decoration identification,packaging structure improvement,giving the packaging more features and value,Sought through changes to packaging design,Reduce children's sense of exclusion,fear.Reduce the psychological burden of health care workers and parents.