Standardized Design Of Fruit Express Packaging

Several problems of package are appeared during express delivery.First,no national standards nor practical codes can be applied.Second,existing standard of package cannot be employed to fruits packaging.Third,for most expresses of fruits are individual business,they don't have normative and distinct visual image.The thesis is aimed to design brand package for fruits firms,following design philosophy of package standardization.The project is in the light of analysis on size of fruits and package materials,request of storage and transportation,and consumption custom,resulting seven types and eleven sizes of different packages.In order to decrease the loss rate of fruits during transporting and storing,the package is applied anti-compression tech to buffer the shaking or squeezing force.In the meantime,the new package expressed fresh,health and safe concept by using bright colors and signifying pattern according the characteristic of products.Compared to the traditional package,the standardized one is more reasonable for the following reasons.First,it decreases consumption of materials,saving 12.2%.Second,it saves space of storage and transportation,up to 22.6% averagely.Last but not the least,it differs from the traditional package in existing markets and appeals morecustomers by making unique.So that it will bring economic increase.Standardization of package is significantly to increase interest for companies.