Research On The Function Matching Of The Relics Souvenirs

The cultural relics are the precious material and cultural property left to us by our history,which records the development process of human society,history and nature.Cultural relics show the details of the development of China’s history and civilization to modern people,so that we can study today by the ancient.Because of the poor perception of history and culture,the difficulty of the development of the tourist souvenirs of the site has become larger.Based on the evaluation of tourist souvenirs,this study explores the influence of different types of souvenirs on the consumer satisfaction.Analysis of the relationship between consumer demand,cultural symbols and souvenirs by mining,the paper puts forward some effective methods and functions of tourism souvenir development site matching model,with a view to the development process of design sites souvenirs have certain reference and guidance.This research is based on the functional matching of product design as the guiding ideology,semiotics and cognitive psychology as the theoretical basis,the main research work is as follows:(1)According to the characteristics of tourist souvenirs,this paper discusses the classification of tourist souvenirs,the design elements,the expression of cultural symbols,and the principle of functional matching.(2)From the functional requirement side,based on the questionnaire survey of the souvenir consumer groups by using KANO model,this paper classifies the souvenirs function indicators which affect the consumer satisfaction,and obtains the sample of the souvenirs of the consumer satisfaction.The AHP method was used to rank the importance of each functional index under different demands,and the correlation analysis was carried out with the feature samples.(3)The eye tracking experiment was used to record the attention of different types of souvenirs from the perspective of design evaluation,and the objective evaluation data were collected.With the end of the experiment for the corresponding subjective questionnaire,satisfaction correlation between using statistical analysis method to contrast the different symbols and other souvenirs samples,the overall design and function and aesthetic function and different subjects.(4)This paper summarizes the development way of souvenirs,which is based on the function requirement,and summarizes the matching method of souvenirs design elements and souvenirs.And clearly define the design methods for the relics souvenirs which is under the functional classification.Respectively with different design vector by the method of Shaanxi site souvenir case design application.The dissertation proves this subject and the correction of tools and methods.In this paper,the research on the classification of functional requirements,the analysis of design features and the evaluation of souvenirs,which used the actual survey and experimental data to illustrate the influence of different souvenirs on consumer satisfaction.More than that,a design method based on function matching is proposed,It is helpful for the designer to master the design trend and to develop a more efficient and universal process for the souvenir design.