A Research On The Integration Of Historical Architectures On Gulangyu Isle With Cultural Products Ddesign

With the rapid growth of cultural design business under the globalization background,a new question has been put forward to the researchers on how to integrate the local cultural resources into the cutting edge of the industry,refreshing the historical cultural elements with modern ideas to yield some original designs to meet the popular demands.The business of cultural design consumes the role of extending human cultural heritages.Physically,it is a medium which embodies the local features and cultural implication in a specific period of a particular area.Take the historical architectures on Gulangyu Isle for example,which reflect some local cultural resources.such as the centurial social changes and unique architecture of the Gulangyu Isle.These historical architectures showcase the cultural essence of the local residence,lifestyles.and aesthetical values of the islanders in the history.Among them,a villa known as Haitiantanggou is regarded as a pearl of the historical architectures on Gulangyu Isle.This building has been singled out as an outstanding specimen because it boasts unique features and cultural connotations in its architectural design.By creating some cultural design products to highlight the architectural features of the villa of Haitiantanggou,not only establishes the cultural image of its marketing brand,but also helps the insufficiency of the cultural design in the promotion of Gulangyu tourism,therefore it enhances the competitiveness and recognition as well as particularity of the Gulangyu Isle in the cultural marketing.The research project of this thesis consists of five chapters.Chapter One The Introductory gives a brief accounts on the research,including its background,scope.methods,framework,importance and new findings.Chapter Two goes for the definitions of cultural design products and their elaborations.Also in this chapter,an analysis on the status quo of Gulangyu Isle's cultural designs is made in the form of market survey.A questionnaire survey and interviews in the field work are carried out to figure out the consumers' demands and motivations.The analysis reveals the fact that cultural design is a tendency of the tourism market on Gulangyu Isle.ChapterThree focuses the investigation on the villa of Haitiantanggou on the basis of a panoramic review on the historical architectures on Gulangyu Isle.The investigation on this particular villa proceeds from its layout,gate building,roofs and humanistic thoughts and cultural background.Chapter Four probes on the designing strategies applied in the integration of Gulangyu's historical architectures in the business of cultural design products.Analyses are made on the methods and principles of cultural design to work out the roadmap for the implementation.Chapter Five content an operation of design is carried out.