Shopping Park Construction Site Research In Zhuzhou City

In the context of experiential consumption,the problems of traditional shopping place gradually exposed,such as lacking of leisure space and recreational facilities,the closed of internal space and so on.These problems,to a certain extent,will reduce the consumer's shopping experience.Deffer from traditional shopping place,shopping parks create diversified and experiential consumption space and environment,which can provide customer one-stop shopping,like leisure,entertainment,shopping and other service.So the development of shopping park is a trend in the context of experiential consumption.First the concept of shopping parks was defined,clear its development model and spatial structure,elaborated the origin and development process of the shopping park,as well as the domestic development situation and the trend of future development.Compared and analyzed the typical cases at home and abroad,summed up the influencing factors of shopping park location.Secondly,according to the characteristics of the shopping park and the relevant theory of commercial location,the influencing factors are analysed.Which pointed out the main influencing factors of shopping park location are population factor,traffic factor,economic factor.And then analysed the related factors with the current situation of Zhuzhou city.Collecting the data of the central city of Zhuzhou City through data collection,collation and field research.Summary and analysis survey results according to actual condition.Then get the relevant data of consumers in Zhuzhou City,such as consumer population structure,consumer preferences and tendencies.Thirdly,the Reilly gravitational model is used to construct the service radius model of the shopping park,and the rationality of the shopping park location is evaluated.The main influencing factors of the service radius model are population density and road network density,and the population density data is collection form Baidu thermal graphs.The spatial distribution of population density in the central urban area of Zhuzhou City was obtained by using geo-information system.Thecollected road network data were imported into geo-information system software and vectorized by density analysis tools.Which can output the analysis chart to show the distribution of road network density.According to the service radius model,calculate the distribution of shopping park location.Finally,the shopping park location is selected and analysed according to the constraints of shopping park location and the results of site selection model,which include the restraint conditions like location of the commercial environment,the nature of land and land prices.Then come to the best shopping park construction site selection and suggestions.And we verify these research methods and results by assessing the location of the completed shopping park in Zhuzhou City.