Study On Development And Design Of Nenjiang River Basin Characteristic Tourist Souvenirs

Modern people's ever-improving living standards have spurred a boom of global tourism, hence the emergence of tourist souvenirs in our daily life which gradually becomes the indispensible link of the tourism industry. In particular, locally-featured tourist souvenirs are gaining popularity, both stimulating local economy and publicizing local culture. Therefore, the development and design of locally-featured tourist souvenirs is of critical importance to the improvement of local economy, culture and tourism.By analyzing and studying the absence of locally-featured tourist souvenirs in the Nen River Basin, this paper summarized the issues therein, tried to solve such issues and proposed schemes accordingly. The First Chapter is about Introduction, which from all facets analyzed and studied the background, significance, status quo and methods required of the development and design of locally-featured tourist souvenirs in the Nen River Basin, thus highlighting the importance thereof. The Second Chapter analyzed and summarized the local culture of the Nen River Basin, and listed the problems facing tourist souvenirs of different local cultures: tourist souvenirs of ethnic minorities are inaccurately positioned and lack their unique characteristics; the Crane Culture and the Liu People Culture have yet to be broadly publicized, and the related tourism industry and products are still unsystematic; tourism of industrial culture lacks momentum in its development, and there is little tourist souvenir marketing or local culture publicizing, etc. All these problems were successively proposed and tourist souvenirs of different cultures were analyzed. The Third Chapter studied the advantages of the development and design of locally-featured tourist souvenirs in the Nen River Basin: China's supportive policies for local culture of ethnic minorities and relaxation of economic policy for local industry; analyzed the advantages of both natural resources and cultural resources in the Nen River Basin, and determined the favorable conditions, feasible designing plan and the direction of the design practice of developing and designing locally-featured tourist souvenirs in the Nen River Basin; after analysis and study, proposed solutions specific to different cultures, suggested multimedia, multi-channel advertisement of insufficiently-advertised cultures and making them into a tourism chain to expand popularity; designed theme series of realizable local cultures and innovated product positioning and pattern modeling for the all-round publicity of local cultures of the Nen River Basin. The Fourth Chapter summarized the design factors of the development and design of locally-featured tourist souvenirs in the Nen River Basin, determined principles fit for such development and design, thus setting the stage for the design practice in the Fifth Chapter. The Fifth Chapter, based on an overall review of the analysis and study of local cultures of the Nen River Basin, and the design factors and principles of locally-featured tourist souvenirs in the Nen River Basin, finally carried out the design practice accordingly.